BMW acknowledging threat from Audi (by Bloomberg)

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BMW acknowledging threat from Audi (by Bloomberg)

Postby hkz4 » Tue Dec 07, 2010 10:18 am

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Re: BMW acknowledging threat from Audi (by Bloomberg)

Postby digi » Tue Dec 07, 2010 4:32 pm

yes, Audi are doing some pretty good things even if I'm not a fan :lol:

Cars look pretty cool and they have a great range. BMW over the last few years have lost some luster. AMG is also doing a wonderful job with all their mighty muscle cars.

Lets hope things change. :)
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Re: BMW acknowledging threat from Audi (by Bloomberg)

Postby E36328 » Tue Dec 07, 2010 6:00 pm

Yeah. BMW isn't catching on the current trends.... it is no longer a trend setter. Audi and even Merc is leading the whole premium executive market.
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Re: BMW acknowledging threat from Audi (by Bloomberg)

Postby mcw » Wed Dec 08, 2010 5:49 pm

actually very sad as had been a bmw addict since 1988, but they just lost the r&d edges and now just creating new variatnts / products when the main ranges lost competiveness
- X6?
- 5er Grand Turismo
- turbo charged M's?
- torque convertor Ms?

and Joy? efficent dynamics? unscripted?

they need to do a lot more instead of focusing on iphone / ipad and blackberrys integrations into iDrive.
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Re: BMW acknowledging threat from Audi (by Bloomberg)

Postby digi » Thu Dec 09, 2010 1:36 am

yes, they seemed to have lost their edge. Before BMW were like way advanced compared with Merc / Audi / Porsche, but now their tech is just plain behind or even annoying.
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Re: BMW acknowledging threat from Audi (by Bloomberg)

Postby E36328 » Thu Dec 09, 2010 11:55 am

I think BMW's interior designs need to be completely overhauled. Audi now uses cheaper materials but is able to create a classy and modern feeling inside the car. BMW's just seem too simple inside, to most buyers. It should follow Audi's lead in interior design
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